I frequently post about some of my favorite Etsy.com artists and their handmade products. I have a small store on Etsy also. So far, my Etsy experience has been fun, but not very profitable. My other work projects end up taking most of my time and my Luna Blue Studio projects on Etsy do not get the marketing/networking push from me that they deserve. My store is down to only 4 items. After I read Inc. Magazine's article, How to Make Money on Etsy, I realize I definitely need to make some changes.
According to Inc., handmade arts and crafts is growing in popularity. Artists need to invest time and energy to get noticed: "It takes a village to build a business, and that's especially true online."
If an artist wants to get noticed on Etsy, she needs to think of her online store as window shopping for the products--in order to catch a shopper's attention, artists need to make sure product photos and descriptions are top notch. Also, the name you give each item is so important because it is the key to getting noticed and shorter titles are better than longer. Remember to make the tags relevant--the tags help potential buyers find you in a search. Keeping new items coming into your store is key to getting noticed because the most recently listed items show up in search results first.
For more tips, check out the Inc. article: How to Make Money on Etsy.