Momathon Blog

Who knew from pap-schmears!

Okay. I already know this CBS Cares PSA is controversial. But in this case, I think that's a very good thing.

See what you think...

Just a schmear could save her life. 

Wow, Santa really outdid himself this year!

Kudos to all those Santas who are smart shoppers. Even when buying electronics!

I know Target has gotten more than a few complaints about their new holiday ad campaign. Is it anti-Santa? Is it sexist? In my highly opinionated opinion, I don't think the ad deserves to be the subject of controversy. In fact, I love it. Power to the smart shoppers--Santa included! 

You can check out the clever ad from Target below. 

I want to go to there

I'm planning my next mommy escape  
 because happiness is too precious to postpone--literally in this case.

 

(image by Four Seasons Resort)

I have simple tastes.

A beach, some sunshine, and a cabana.

Unfortunately I also have very bad timing...

The resort pictured above just closed.

If only I hadn't postponed my travel plans.

When I grow up I want to be an old woman

This Kaiser Permanente commercial has been around for a year now, but it still makes me smile. Although I sometimes feel almost invincible, the ad reminds me to take care of myself and get the proper medical screenings if I want to grow up to be an old woman. 

We live in a youth obsessed society. It's refreshing to see examples of how wonderful and healthy you can be when you grow up into an old woman. Kudos to Kaiser. 

Grab your pom poms and sing along to the song by Michelle Shocked.

"When I grow up I want to be an old woman

 When I grow up I want to be an old woman

 Oh, an o-o-o-o-old, an old, old woman."

    

The older I get, the more I wonder when are you ever old? Is it just a state of mind? If I could do a cartwheel at 70 like the woman in the ad, then I will be doing much better than I am doing now!

Take good care of yourself. Remember to get your mammogram!

Looking for a Creative Spark?

Creativity is elusive. You can try to cultivate it, you can try to grow it. But just as easily--and innocently--you can destroy the "creative" idea you worked so hard to nurture. 

Some say creativity can solve almost anything. I have dabbled in the creative side of business since my college days. I love coming up with new ideas with words, art and design. I also worry too much. A new movie, Art and Copy, sums it up best:

"The frightening and most difficult thing about being what somebody calls a creative person is that you have absolutely no idea where any of your thoughts come from and especially that you have no idea where they will come from tomorrow." -- Art and Copy, the movie.

Smart Shopping: School Clothes

At my house this year, shopping for school clothes involves looking for the best deals. If you want a little help finding your favorite brands on sale, then check out Shop It To Me. This website is almost as good as having your own personal shopper--and a savvy shopper that knows the inside scoop on bargain shopping at all your favorite stores. 

Video: Roller Skating Babies

So cute. If only Evian had the same effect on me...

The Zen of Soccer Moms and Juice Boxes in VW Ads

Never underestimate the power of a soccer mom--or any mom on a mission. Meet the passionate self-proclaimed "#1 soccer mom" Deb (played by Mo Collins of MadTV) on her mission to deliver the MLS Cup to L.A. in her brand new VW Routon. The new ad campaign "VW Road to MLS Cup" features webisodes that follow the eight-day cross-country trip. Never fear. Deb remains in charge even when the MLS cup's offical handler is a bit grumpy and the MLS players that tag along drink a few too many juice boxes. 

MLS player: "Are we there yet? ... We need to go to the bathroom."

Deb: "Sorry Sweetpea, but if I pulled over every time someone had to use the biffy, we'd never make it to L.A."

Sound familiar?

Finally VW got it right. This new soccer mom campaign is hilarious and a big improvement over the funny but also kinda creepy VW ads featuring Brooke Shields that urge women to "have a baby for love, not for German engineering."

You can watch the webisodes in the YouTube clips below.  

"It Begins," Episode 1

"Juice Boxes," Episode 2

"People's Pickup," Episode 3

"Lost," Episode 4

More webisodes coming up. Episode 5, "L.A. Sleepover" is avaliable tomorrow (11/21) and episode 6, "Game Tape" on  11/21. You can find these episodes on Major League Soccer: VW: VW Road to MLS Cup.