When people started talking about being addicted to Pinterest, I knew this social media platform was quickly becoming more than a passing fad. For many of us pinners, spending time of Pinterest is like a shopping addiction without the guilt of a mounting credit card bill. That said, I have heard many pinners also refer to the phenomenon of a Pinterest hangover—unable to even remember what they did the last three to four hours after they crawl out of Pinterest.
Facebook still appears to attract more valuable user time than both Google+ and Pinterest. But recently Pinterest passed Google+ in time spent per month on the platform. An Ad Age article today reports ComScore data shows that "the average Google+ user spends three minutes on the platform every month, compared to 405 minutes for Facebook users. The average time spent by each Pinterest user per month is 50 minutes."
Part of the attraction of social media is the ability for users to follow the pros who make the brands we love. For example, the savvy editors at Real Simple magazine have developed a growing following on Pinterest with boards like Problem-Solving Products and Daily Thoughts & Inspiration.
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