A cheery Dunkin' Donuts ad with pink cherry blossoms and perky Rachael Ray wearing a black-and-white-fringed scarf and holding an iced coffee was pulled after the conservative blog Little Green Footballs claimed that Rachael's scarf is a keffiyeh, a traditional headdress worn by Arab men. I am still trying to figure out just why her accessory would be enough to suggest she is a terrorist sympathesizer. According to the NYTimes.com, conservative blogger Michelle Malkin joined the protest and called the scarf "jihadi chic."
At first Dunkin' ignored the blog comments, but the rightwing conservative rant grew so noisy that they decided to pull the ad. This didn't end the controversy. In fact, this is another example of how critics who fuel online disputes make the original story even bigger.
According to an The Associated Press interview with Amahl Bishara, an anthropology lecturer at the University of Chicago who specializes in media matters relating to the Middle East, "I think that a right-wing blogger making an association between a kaffiyeh and terrorism is just an example of how so much of the complexity of Arab culture has been reduced to a very narrow vision of the Arab world on the part of some people in the U.S. Kaffiyehs are worn every day on the street by Palestinians and other people in the Middle East — by people going to work, going to school, taking care of their families, and just trying to keep warm."
Although obviously a fringed scarf similar to the one Rachael wore can represent a political statement to some people, but to many others it is also just a fringed scarf and not a terrorist uniform. Is it possible the conservative bloggers misunderstood Rachael's accessory selection? Should women consult a stylist before they leave the house? Ooops. I am guessing the accessory of the day was selected by a professional stylist.
Do the Ray-Ban sunglasses I wear because they remind me of Tom Cruise and his movie Risky Business also suggest to my pastor that I might be closet Scientologist? Getting dressed in the morning was hard enough before this controversy. Should I care more about the fact that my outfit might be a "Glamour Don't" or that it might be misinterpreted as a religious/political statement?