Motrin's "Wearing Your Baby" campaign didn't last long.
The marketing folks at Motrin--let me rephrase that. The MALE marketing folks at Motrin created an ad that targets the Moms who "wear their babies." In the ad they tell us "wearing your baby seems to be in fashion." Obviously the guys at Motrin had a difficult time figuring out just why Moms wear a baby sling. And the two reasons they came up with are: it's a fashion statement and a status thing.
Hmmm. I don't get it. Oh, that's right. I'm just a Mom.
Motrin ad: "Do moms that wear their babies cry more than those who don't?"
Motrin ad: "Supposedly it's [wearing a baby sling] a real bonding experience."
Motrin ad: "It totally makes me look like an official mom."
Evidently these clever guys determined that wearing a baby sling is a hip mommy fashion statement (don't get me started on that one) and it also creates back pain.
Off the top of my head I can easily list a hundred mundane things that are more of a pain in the life of any Mom than wearing a baby sling. In fact, a baby carrier always seemed to help me, not hurt me. Oh well, as I said before the GUYS at Motrin definitely did not talk to the MOMS first. If they did, they would have avoided this marketing debacle. Cause the Moms are pissed off at this campaign.
Never underestimate the power of a Mommy with a baby sling. The ad has been removed from the Motrin campaign.
You can watch a YouTube bootleg copy of the ad below.
