Never underestimate the power of a soccer mom--or any mom on a mission. Meet the passionate self-proclaimed "#1 soccer mom" Deb (played by Mo Collins of MadTV) on her mission to deliver the MLS Cup to L.A. in her brand new VW Routon. The new ad campaign "VW Road to MLS Cup" features webisodes that follow the eight-day cross-country trip. Never fear. Deb remains in charge even when the MLS cup's offical handler is a bit grumpy and the MLS players that tag along drink a few too many juice boxes.
MLS player: "Are we there yet? ... We need to go to the bathroom."
Deb: "Sorry Sweetpea, but if I pulled over every time someone had to use the biffy, we'd never make it to L.A."
Sound familiar?
Finally VW got it right. This new soccer mom campaign is hilarious and a big improvement over the funny but also kinda creepy VW ads featuring Brooke Shields that urge women to "have a baby for love, not for German engineering."
"It Begins," Episode 1
"People's Pickup," Episode 3
More webisodes coming up. Episode 5, "L.A. Sleepover" is avaliable tomorrow (11/21) and episode 6, "Game Tape" on 11/21. You can find these episodes on Major League Soccer: VW: VW Road to MLS Cup.
