Creativity is elusive. You can try to cultivate it, you can try to grow it. But just as easily--and innocently--you can destroy the "creative" idea you worked so hard to nurture.
Some say creativity can solve almost anything. I have dabbled in the creative side of business since my college days. I love coming up with new ideas with words, art and design. I also worry too much. A new movie, Art and Copy, sums it up best:
"The frightening and most difficult thing about being what somebody calls a creative person is that you have absolutely no idea where any of your thoughts come from and especially that you have no idea where they will come from tomorrow." -- Art and Copy, the movie.